Ana Reyes Menendez

Co-Chair

Ana Reyes Menéndez

Ana Reyes Menendez

Ana Reyes-Menendez is Digital Marketing Lecturer at the Department of Business Economics at Rey Juan Carlos University. 

She has more than 10 years of experience working in Marketing and Digital Marketing with companies such as HBO, Sony, Tommy Mels, El Corte Inglés, Tour de France or Skoda. She organized Digital Pills Conference in which top executives from companies such as Accenture, Hawkers, Experian, Google present leading technologies for Business and Marketing.  She has earned a Phd in Business Economics. Her research is focused on Consumer Digital Behavior, Neuromarketing and Digital Marketing. She has published in leading Scientific Journals as IEEE Access, PeerjComputer Science about Consumer Behavior in Digital Environments.  

She has done research stays at Portucalense University (UPT), Universidade do Algarve (Faro) and RCC in Harvard University (Cambridge). She has done post doctoral stays under the Erasmus + programme in UPT (Porto), London South Bank (London), Universidade Algarve (Faro), Mendel University (Praga), New Bulgarian University (Sofía). Ana Reyes-Menendez serves on editorial boards of a number of business and information sciences journals, and she is one of the Co-Chair of the 1st DBDS International Conference in Business and Marketing (DBDS 2020).

  

Co-Chair

Ana Reyes Menéndez

Ana Reyes Menendez

Ana Reyes-Menendez is Digital Marketing Lecturer at the Department of Business Economics at Rey Juan Carlos University. 

She has more than 10 years of experience working in Marketing and Digital Marketing with companies such as HBO, Sony, Tommy Mels, El Corte Inglés, Tour de France or Skoda. She organized Digital Pills Conference in which top executives from companies such as Accenture, Hawkers, Experian, Google present leading technologies for Business and Marketing.  She has earned a Phd in Business Economics. Her research is focused on Consumer Digital Behavior, Neuromarketing and Digital Marketing. She has published in leading Scientific Journals as IEEE Access, PeerjComputer Science about Consumer Behavior in Digital Environments.  

She has done research stays at Portucalense University (UPT), Universidade do Algarve (Faro) and RCC in Harvard University (Cambridge). She has done post doctoral stays under the Erasmus + programme in UPT (Porto), London South Bank (London), Universidade Algarve (Faro), Mendel University (Praga), New Bulgarian University (Sofía). Ana Reyes-Menendez serves on editorial boards of a number of business and information sciences journals, and she is one of the Co-Chair of the 1st DBDS International Conference in Business and Marketing (DBDS 2020).